Shopify with facebook ads

4 simple steps to integrate shopify with facebook

So you got your products from Shopify stores lined up to be sold on Facebook but don’t know where to start with selling products or services on Facebook? These simple steps will help you integrate Shopify with Facebook seamlessly. 

But before we get on with our 4 simple steps in this article that can help you integrate Shopfiy with Facebook, you should understand why it is important and beneficial at the business end by integrating your Shopify store first.

Reasons to integrate Shopify with Facebook

The idea is simple, Facebook is the largest pool of active social media users ranging over billions who constantly logs in to their account every one hour. Integrating your Shopify store with facebook, Instagram or any social media platform can enhance the overall site quality, brand engagement and increase the efficiency of work flow.

This infant will save your energy and time by simplifying the Ecommerce marketing strategy for you. These are some of the solid reasons on why you should integrate with social media accounts. Oh did I mention about the customer trust? We’ll add that to the list as well.

So how do you get started with integrating your Shopify with Facebook ?

Install Facebook’s tracking pixel

What’s the purpose of Facebook tracking pixels? It actually helps us in two ways, one obviously by telling us the customer activity when they visit a page or a site and the other shows how your facebook and copies are performing by measuring the conversions.

You can install facebook pixel at the backend of your shopify store. It’s a simple process that doesn’t require any technical coding or any sort of programming to get the job done. First get your facebook page and select pixels under the All tools option. Now click find the measure and report category option to select pixels

Facebook Pixel

Now copy your facebook pixel ID number.

Fb with Shopify

Now let’s get over to your Shopify store and then click preferences under the online store option.

Shopify with Facebook ads

Now paste the copied Facebook Pixel Id number in the Facebook pixel tab.

This simple installing method will initiate the tracking of 6 conversions like

  • ViewContent (product views)
  • AddToCart
  • InitiateCheckout
  • AddPaymentInfo
  • Purchase
  • Search

2. Integrating Facebook shop with your store

Facebook lets business owners to set up a facebook store and directly sell anything on Facebook platform itself. Now if you are into a Shopify store, it helps you to host a Facebook store that’s synced with your current Shopify store.

This allows you to sell products directly on Facebook and everytime you make changes on Shopify store, it automatically reflects on your facebook page without any need to change them individually.

Facebook Pages in Shopify

There is a dedicated app called the shopify facebook app which is free to use. Once when you are done installing the shopify Facebook app, you first need to connect your facebook page to set your facebook shop.

A maximum of 48 hrs of reviewing your product is done by Facebook itself if you have products online already for sale. Once it clears the review test, you can now be able to publish products on Facebook.

3. Dynamic ads for Facebook and Instagram

Facebook dynamic ads are a blessing to retarget people with specific products that they have already shown interest in while shopping or surfing at your site. This can increase your conversion rate big time.

There is an app for setting up Dynamic ads for your Facebook and Instagram and it doesn’t require you to change the coding or pixels installed on your site before.

Install the Facebook Product Feed app by flexify  and then choose the products you want to include in the product feed. Your products need to be visible on your site to be able to be selected here. 

select the Format Feed for the Native Shopify Pixel Setting option once you are done with this.

Once you are done with setting up the page, copy the URL.

Next follow the steps as follow

Go to facebook ads manager> all tools> find the assets category and select catalogs.

Now choose the category as follows.

Now select the page to which the catalogue actually belongs and name it.

Now select add products option to start selecting.

When you navigate to the next page there will be a pop up asking how you upload your data feed. 

Now choose to set a schedule and enter your data feed URL in the box given. Enter the login information if your feed is password-protected.

4. User generated content in store

User Generated Content (UGC) will guide you towards increasing your sales more. This is because almost all audiences trust other visitors more than they trust the brands. So UGC placements from the social channels can increase your sales.

There are 3rd party apps that can help you send audiences emails automatically request them to create UGC on their Instagram.

You can surf for posts with your hashtag that you can add to your store’s feed. These apps also make sure you are on the driver seat of what’s added to your site and what’s not. 

The process is definitely worth the efforts, saving your efficiency and time as well. You can also start selling your products across the social media platforms so integrating your Shopify store to Facebook and Instagram can help you build your social media presence.

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